What’s the difference between a client and a customer? That’s a question I found myself asking repeatedly as I read a book I’ve had on my shelf since last fall, when Georgie Shockey, a principal with Ruck-Shockey Associates, recommended it to me. What Your Clients Won’t Tell You (and Your Managers Don’t Know) was written by John Gamble, president of Atlanta-based Tenacity, Inc. Gamble is a recognized authority on the subject of client retention, especially ...
Register to view this Article
Registering for Premium Content on Food Management will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick.