Much has been made of so-called “social media” in the past year, and many of the people I know wonder how much of this attention is warranted and how much of it will turn out to be just the latest infatuation with “the next big thing.” Whether you are talking about Facebook, MySpace, Twitter, LinkedIn or the proliferation of other social media wannabe sites, the statistics are pretty impressive. Facebook boasts more than 250 million members; Twitter claims more ...

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