Hospital cafeterias have been moving rapidly towards a more commercial retail model. New consumer data from NPD Group shows that progression is having a marked effect, with the overall customer experience in hospitals improving at a notable rate over the past four years. “Between 2004 and 2007, hospitals have shown a five point gain in the percentage of customers who rate the overall cafeteria experience as ‘excellent,’” says Kyle Olund, senior product manager for NPD Group's CREST Onsite ...

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