Microtrends: The Small Forces Behind Tomorrow's Big Changes By Mark J. Penn with E. Kinney Zalesne Twelve Publishing 2007, 448 pp., $25.99 Mark Penn is most famous for his identification of “soccer moms” as a key electoral demographic when he worked for Bill Clinton's re-election campaign in 1996. Now chief pollster for Sen. Hillary Clinton, he definitely is a political animal, but don't let that turn you off from this fascinating piece of “nanosociology.” In Microtrends, Penn identifies ...

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