“The importance of a recognizable brand to sell a region cannot be underestimated — look at how many people go to Scotland because of the whiskey or how many people know Switzerland because of their cheese and chocolate.” — Ivo Mokovich, festival organizer for the Testicle Cooking World Championship in Ozrem, Serbia, explaining the (rather ambitious) goal of the event, which brings together chefs from all parts of the world to create dishes using the humble “Rocky Mountain oyster” as the ...

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