As China tries to modernize, its people are running into some of the incongruities we jaded post-consumerists in the West have learned to endure without even much noticing. One is the idea that when a celebrity endorses something, it must be true. Reuters reported recently that a woman in China named Zhang has sued Guo Degang, a "famous Chinese comic," for making false claims in a TV ad about a diet aid called the "Tibetan Secret Fat Elimination Tea" (in the West it would probably be ...
Register to view this Article
Registering for Premium Content on Food Management will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick.