As China tries to modernize, its people are running into some of the incongruities we jaded post-consumerists in the West have learned to endure without even much noticing. One is the idea that when a celebrity endorses something, it must be true. Reuters reported recently that a woman in China named Zhang has sued Guo Degang, a "famous Chinese comic," for making false claims in a TV ad about a diet aid called the "Tibetan Secret Fat Elimination Tea" (in the West it would probably be ...

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