Trademark law can be a tricky thing. On the one hand, you want to protect unique business practices from being ripped off by competitors. On the other hand, “unique” is in the eye of the beholder. Just how far it can go is at the core of a recent story in the Wall Street Journal about a Wisconsin restaurateur who has trademarked having goats on his establishment's roof to attract attention and draw customers. And Lars Johnson, owner/proprietor of Al Johnson's Swedish Restaurant in Sister ...

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