The face of alcoholism in Russia is decidedly male, with high-profile characters like boozy former president Boris Yeltsin reinforcing the country's international image as some kind of eleven-time-zone Animal House with bears and balalaikas. But apparently the problem has a distaff side that's only recently been brought to light, thanks to a recent product introduction that would be fairly uncontroversial in the West: a vodka designed especially for an upscale female clientele. Called ...

Register to view this Article

WhyRegisterfor FREE?

Registering for Premium Content on Food Management will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick.

Already registered? here.