Students lined up by the dozens to test Coca-Cola's new Freestyle beverage dispenser when it was introduced recently at the University of Wisconsin-Parkside. Well, okay, young people like new gizmos. But the same sort of excitement occured in more adult spaces where Freestyle was rolled out, such as Visa's Northern California campus, where the unit continued to be a star attraction well after its debut. And that is a promising development for beverage marketers who are looking ...

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