Those little punch cards that retailers have traditionally used to incent customers to come back are going the way of paper airline tickets, fold-up maps and CD music discs. Yeah, you can still find plenty of them, but they're quickly climbing up the technology dead pool rankings. That's because loyalty programs, like many other aspects of daily life are migrating to the virtual world of portable electronic devices (PEDs) like smart phones. It's not hard to imagine B&I ...
Register to view this Article
Registering for Premium Content on Food Management will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick.