Cooper’s Creek, a Southern food concept at Oregon State University’s Market West dining hall, had been doing Southern food right for a few months after opening last year. Students and faculty could belly up to barbecue, blackened catfish, fried chicken, jambalaya, beef brisket, shrimp and grits, ribs, gumbo and more. The Southern food was selling great at dinnertime—but at lunch? Not so much. “We just weren’t pulling the numbers at lunch,” says Jay ...
Register to view this Article
Registering for Premium Content on Food Management will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick.