If a tree falls in the forest and no one is around to hear it, does it make a sound? If you've done your wizardry in the kitchen but no one sits at your table, will your operation be successful? The answer to the first question is debatable, but the answer to the second is not. To keep and grow your customers, promotion is key. Tactical promotion builds temporary interest while strategic promotion helps achieve long-term business goals. A combination of the two boosts interest quarter to ...

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