William Strauss' most recent books, Millennials Rising and Millennials Go To College, make a strong case that the generation of Americans now coming of age brings a quite different mindset than the "Gen-Xers" just before them. At the NACUFS conference in July, Strauss offered directors—a majority of them Boomers— indepth advice on how to prepare for, manage and cultivate this new generation of customers and workers. A few excerpts: The myth of generational decline. "There is a perception, ...
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