The term "natural" boasts more than a dozen accepted definitions in most standard dictionaries. Yet when it comes to defining the term for the food industry, food and beverage marketers, consumers, consumer activists and the federal government all seem to define the term in different ways. Presently, two federal agencies, the Food & Drug Administration (FDA) and the U.S. Dept. of Agriculture (USDA) are both independently working to come up with a definition that will balance these ...

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