PICK AND CLICK: Chipotle's online ordering system helps customers avoid lines and recreates the in-person ordering experience. Having people lined up to buy food from your restaurant is the best problem an operator can have. But it still qualifies as a problem—a big one if you're a fast casual restaurant and long lines continually make the customer experience not only less than fast, but often downright slow. Chipotle Mexican Grill is tapping into online ordering technology to solve ...
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