IMAGE IS KEY: It's essential to create a unique identity for your restaurant. CROSS-PROMO: Noncompeting local businesses can help bring you guests. Many restaurant owners find themselves so busy dealing with day-to-day problems that they never get around to putting together a business-building marketing program. That's a serious mistake. Marketing is an essential ingredient in the recipe for growth—even survival—for any service business, especially a highly personal service. Yet, ...

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