FM Innovator: Why Dining at Vandy Is Dandy
A customized meal plan approach has allowed Vanderbilt Dining to make community dining a prominent part of a traditionally retail-oriented campus culture.
Off-Campus PartnershipsOne innovative component of Vanderbilt's meal plan system is the Taste of Nashville program, which allows meal plan holders to use the cash portion of their meal plan accounts to pay for food and beverages at area restaurants near campus. The program started in 2007 when upperclassmen were first required to purchase meal plans, says Dining Services Director Camp Howard. “We did it for two reasons, actually. It served as a release valve for capacity issues and it helped take the sting out of the meal plan requirement. It started with seven restaurants but is now up to 25. It's an excellent revenue stream and students like it because they can use their meal money off campus.” Howard says the program makes a virtue of necessity by conceding that students will patronize off-campus restaurants anyway, so why not have the dining department benefit. It also defangs the oft-heard student complaint (at almost every school, not just Vanderbilt) that campus dining is a “monopoly.” Taste of Nashville restaurants have to meet several criteria to be eligible. They have to be within 10 minutes walk from campus, meet stringent food safety standards and demonstrate a certain level of student interest based on surveys and unsolicited recommendations. |
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