Aramark has partnered with MLB Advanced Media, LP, on a program that lets fans at Philadelphia's Citizens Bank Park use their iPhones to order food and have it delivered to their seats. It is the latest addition to At The Ballpark, a mobile concierge program within MLB.com's At Bat 2010 applications for iPhone. At The Ballpark also offers fans social media interaction and an array of exclusive content.

During the pilot program, fans can order some of the most popular menu items directly from their seats, then complete the order by entering their seat location and a valid credit card. There is no need for a pre-authorized account.

“As baseball fans continue to embrace mobile technology, we recognize the importance of identifying innovative opportunities to provide food and beverage services at baseball games,” says Marc Bruno, president of Aramark Sports, Entertainment and Conventions. “We are excited to work with MLBAM and the Phillies to give fans a new way to experience games at Citizens Bank Park.”