Inspired by the colors of fresh, healthy food, the American Dietary Association's new logo makes its debut this month. The revitalized logo features the phrase “Eat Right,” and was developed alongside the ADA's new strategic plan. The new logo, in shades of “leafy green, apple red and plum” as described by ADA representatives, marks the first change in ADA's organizational identity in 20 years.

“Eat Right is a simple expression that declares what ADA is and what we promote,” explained registered dietitian and ADA President Martin M. Yadrick, adding that the new logo is meant to convey the wide range of the 91-year-old association's capabilities.