Starbucks plans to launch a pilot mobile truck service on three college campuses this fall, with a menu of drinks and food nearly identical to what customers would find in fixed location Starbucks stores. The initial locations will be at Arizona State University, James Madison University and Coastal Carolina University. “People are surprised to see it, and then they’re excited,” says Ike Van Skike, district manager for Starbucks licensed stores. “ASU faculty and staff ...

Register to view this Article

Why Register for FREE?


Registering for Premium Content on Food Management will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. 

Already registered? here.