Starbucks plans to launch a pilot mobile truck service on three college campuses this fall, with a menu of drinks and food nearly identical to what customers would find in fixed location Starbucks stores. The initial locations will be at Arizona State University, James Madison University and Coastal Carolina University. “People are surprised to see it, and then they’re excited,” says Ike Van Skike, district manager for Starbucks licensed stores. “ASU faculty and staff ...
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