A study from Cornell University’s Food and Brand Lab found descriptive labels drive more sales and repeat visits at not just restaurants, but cafeterias, too, which matches one of the top trends this year from the National Restaurant Association. Changing menu names from something as simple as “Red Beans and Rice” to “Traditional Cajun Red Beans with Rice” increased sales by 27 percent at a major Midwestern university. The study altered the names of six ...
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