Virgin America has announced a new enhanced first class menu and service that will launch on its long-haul business flights between San Francisco and Los Angeles to Newark, New York, Boston and Ronald Reagan Washington (DC) National Airport as of March 4, 2014. To supplement the traditional after-takeoff cocktail service, the new menu will include the addition of cocktail hors d'oeuvres of roasted tomato, marinated artichoke heart, olive and mozzarella skewer, served with warmed mixed nuts, as well as a choice of two appetizers and three entrées in-flight.

The new service also includes the debut of the airline's first custom ice cream flavor, developed in collaboration with San Francisco based vendor Humphry Slocombe. The artisanal ice cream will be delivered daily to the airline's home base at San Francisco International Airport and served to first class passengers on the airline's eastbound flights.