A six-week pilot project involving Starbucks, International Paper and Mississippi River Pulp has shown that used paper cups can successfully be recycled into new paper cups. The results bring Starbucks closer to meeting its goal of having 100% of its cups be reusable or recyclable by 2015. “This innovation represents an important milestone in our journey,” says Jim Hanna, Starbucks' director of Environmental Impact. “Our next step is to test this concept in a major city, which we plan to do ...

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