Sodexo has launched an application that allows candidates to apply for jobs directly through the app while also letting them immerse themselves in the company's culture through YouTube and the Sodexo USA Careers Blog and directly connect with recruiters through Twitter and Facebook as they conduct their job search.
The company says it has taken this step because studies show that a majority of 18-34 year olds own a smartphone, 62 percent of smartphone users download apps and website traffic generated by mobile devices increased 102 percent in the past year. Further segmenting the data, the Pew Internet Research finds a high mobile web usage rate among minority populations. Also, as mobile technology continues to transform the way businesses reach consumers, 77 percent of job seekers are using mobile apps to look for jobs, according to a Beyond.com study.
"At Sodexo, we are always seeking ways to ensure that we remain competitive in the market for top talent," says Arie Ball, vice president of sourcing and talent acquisition. "This demands a candidate-focused approach—making sure that we understand where the talent is, what they are looking for in a company, and how to make it easy for them to connect with us, search and apply for our jobs."
The Sodexo Jobs app is currently available for iPhone, iPad and Android-based devices. A BlackBerry version is still in development.