SeamlessWeb Expanding to Consumer Market

Normal001844804158911.773000Online food-delivery service SeamlessWeb plans to lauch a series of smartphone applications that will allow customers to access its service anywhere, reports Crain's New York Business. The company, a unit of Aramark, processed around $300 million in orders this year, a growing amount from consumers to eat at home rather than as employees looking for workplace meals, which was the service's original market niche. SeamlessWeb has hired advertising firm LBi as its agency of record to do a full brand assessment and shape a message that will resonate more with the public at large.