Identifies top student outlet choices, regional flavor favorites.
Unlike market segments like retail grocery stores, where aggregation of checkout scanner data has always generated lots of category consumption information, details about consumer purchases in the noncommercial market have always been difficult to pinpoint. So insights like those we recently obtained from Well's Dairy, Inc. provide interesting insights into where, why and how often college students choose to consume ice cream and frozen novelty items. Last fall, the company's Blue Bunny ...
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