Coffee surpassed soft drinks in total retail and foodservice sales for the first time in 2007, according to the Packaged Facts market research organization. Coffee sales were valued at $44 billion in 2007, according to an updated study, "Coffee in the U.S.: Retail, Foodservice and Consumer Trends." The report also forecasts coffee sales to leap to $59 billion by 2012. Foodservice accounted for 87% of the coffee market in 2007, the report adds, while ground coffee dominates the retail ...

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