In terms of the total mealtime experience, social media is engaging consumers in a constant conversation. As social media becomes a natural way of talking, sharing ideas and producing information, consumers are looking to Facebook friends, food bloggers with an authentic voice and “people like me,” not necessarily a brand. According to the study Clicks & Cravings: The Impact of Social Technology on Food Culture by the Hartman Group, 49 percent of online adults say they ...
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