Levy in College Sports Partnership Deal

Levy Restaurants has formed a joint venture with Learfield Sports collegiate sports marketing firm to go after dining and concessions contracts at college sports facilities, reports the Sports Business Journal. The partnership has already inked deals with Iowa State University, the University of Missouri and Purdue University for this fall football season.

Learfield administers multimedia rights, provides exclusive sports programming to more than a thousand radio stations across the country, secures marketing partnerships for the Black Coaches and Administrators (BCA) and has spearheaded corporate partner platforms for the Big Ten, Missouri Valley and Western Athletic Conferences.