Levy Restaurants has formed a joint venture with Learfield Sports collegiate sports marketing firm to go after dining and concessions contracts at college sports facilities, reports the Sports Business Journal. The partnership has already inked deals with Iowa State University, the University of Missouri and Purdue University for this fall football season. Learfield administers multimedia rights, provides exclusive sports programming to more than a thousand radio stations across the ...
Register to view this Article
Why Register for FREE?
Registering for Premium Content on Food Management will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.