Kids TV: the Ad Reality

Today’s children see more promotional ads for other programming, but fewer paid ads and fewer minutes of advertising on television, according to a report released by the staff of the Federal Trade Commission. The research looks at television ad exposure for children in the year 2004 and compares it to similar research from 1977. The report also finds that children are not exposed to more food ads on television than they were in the past; instead, their ad exposure is more concentrated on children’s programming.