Aramark is partnering with the IHOP restaurant chain on a two-year test program to develop five IHOP Express and/or IHOP U concept restaurants on college campuses throughout the United States. IHOP and Aramark already operate an IHOP Express location at the University of Tennessee at Knoxville and the companies are in the final planning stages for a location at Virginia Commonwealth University.
"This is part of our long-term strategy to expand how we make the IHOP brand available to guests," says Jean Birch, IHOP President. "Our current partnership with Aramark has demonstrated the benefits of making IHOP easily accessible to students and faculty through a presence on a college campus."
"The trend of breakfast all-day and late-night dining is growing on college campuses," adds Ann Marie Solomon, Aramark's vice president of national brand partnerships. "We are excited IHOP recognizes the unique business opportunity to expand its market presence in the campus dining arena."