When The University Marché, a multi-platform retail venue featuring a locally-sourced grocery component, opened in 2001 at the University of Vermont in Burlington, it was something of an industry novelty. Marché catered to a unique clientele: an assortment of vegetarians, vegans, and those (at the time) seeming oddballs who were interested in connecting with their local food growers and providers. The concept was friendly, functional, and intensely concerned with its products' zip codes. ...

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