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"I have to stress to anybody that is doing a food truck it's all about the food," Povich says. "If you don't have a fabulous product and something different, you're not going to get good reviews. You're not going to get 20,000 Twitter followers or bloggers busting over each other to write about you."
"I'm a professional chef. I'm not making fancy food now, but what I make is the best. I spent an entire month figuring out what my mayonnaise recipe was going to be," she says. "Plenty of people are going to go out there and start a truck and they're going to fail because it wasn't about the food."
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