Who’d have guessed it? Perched right up there with the reliable menu money maker–fries, burgers, pizza–sit entree salads, having muscled their profitable way onto a growing number of onsite menus by offering customers just about everything they could ask for in a meal. After all, entree salads reward their consumers with plenty of perceived value, lots of flavor and texture combinations, a protein element, and the feeling that they’ve just done something healthy for themselves in a very ...

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