Blissfully flaky croissants, cupcakes to share and cookies that boost school spirit — and sales. Here's how four onsite operators hit the sweet spot.
Hardly anyone will turn down a great looking cookie or cupcake. But once in a while, a dessert item will go on to become a legendary fan favorite. The recipe for a bakery case star includes a delicious product, a dollop of fun and a sprinkle of clever marketing. CASE STUDY: CAMEL COOKIES The Star: The catering department at Connecticut College bakes 350 dozen Camel Cookies per year. In addition, the college's main dining services operation bakes them for special events. These one-humped ...
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