By Sam Horn $22.95 (hard cover) Perigee Trade September, 2006 Words Matter. First impressions count. And powerful pitches can convince people you're worth their time and money. In today's information-saturated age, people are often too preoccupied to notice what you're offering unless it's packaged and presented appealingly enough to break through all the noise. With much to say about branding, marketing and selling, Sam Horn's POP!: Stand Out in Any Crowd is filled with practical methods ...
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