Food trucks are the most visible illustration of how operators are expanding intercept marketing efforts to tap customer traffic that's on the move.
No matter how ideal your main eatery is in every state-of-the-art way, chances are it's “out of the way” for some customers. Operators in every sector aim to satisfy those outlying folks, capture their sales potential and perhaps even grow the business by intercepting them en route. But plunking any old hot dog stand down in the middle of the path just won't do. Keeping “location, location, location” top of mind, today's operators are crafting unique and non-traditional solutions to put a ...
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