Although not everyone who wakes up in the morning is a Millennial, they’re the ones being studied by firms like Datassential. In a recent study, Datassential’s research found that maybe Millennials aren’t as adventurous as we all thought, at least at breakfast time. For the most part (65%), Millenials are looking for “elevated comfort food” for breakfast and also “monster” or “mini” breakfast sandwiches, not exactly radical choices. ...
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