The rise of the 'hybrid consumer' is an emerging trend with significant implications for food companies, food retailers and food service companies, concludes a report from the reseaarch firm Rabobank. The report documents how consumers are becoming less interested in mid-market products and are instead trading down when it comes to everyday value-for-money items, such as basic groceries, while trading up to premium, high-end products that matter most from an emotional and social ...

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