Not long ago, Bloomberg BusinessWeek ran a story called “Fast and Furious,” a look into the processes that undergird the fast food drive-through industry. The article's upshot, besides detailed descriptions of the service and production systems used by today's fast food companies, was that “the drive-thru isn't just a convenient way to fill your car with fries; it's a supreme achievement in American manufacturing.” Later, the story quotes Taco ...

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