It goes without saying that any marketing plan must begin with the product (or service) you are trying to sell or promote. As the first "P" in the marketing mix, the characteristics of your primary product—its look, feel, positioning, benefits, packaging, quality and many other attributes—all have to do with its market and marketability. From a customer's point of view, a product is only desirable if it offers benefits that fulfill a need that customer has or ...

Register to view this Article

Why Register for FREE?


Registering for Premium Content on Food Management will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. 

Already registered? here.