One perennially popular question that editors seem to be asked with almost eternal regularity is, “How can I work with you to get some publicity for my organization (or company, practice, group, etc.) In a nutshell, the answer is: get to know the editors or reporters who cover your part of the industry and work to become a reliable resource for them. But it helps to know the “lay of the land.” Here are some general guidelines if you don't have much previous ...

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