Not many business books begin with the description of an encounter with a surfer dude. Yet, Farber, a former vice president for uber-management-guru firm The Tom Peters Co., does just that— and then makes the surfer dude the effective"hero"of his book,which reads more like a mystery novel than a management tome. That's both a strength and a weakness. The informal encounter conceit helps make the book a quick and easy read, no small advantage for any business book aimed at a general ...

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