Value promotions can build traffic in soft periods
and help position you relative to street competition.
Downward pressure on traffic and check average numbers over the past year in the commercial restaurant sector have engendered a barrage of value meal promotions as a coping strategy. Has it worked? We asked analysts from NPD Group that question, and for the implications that trend has for operators in onsite segments. â€śIn the past year, food away from home is up about four percent in terms of a market basket CPI,â€ť says Bonnie Riggs, an NPD restaurant industry analyst. â€śThe interesting ...
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