About a third of Whitsons’ revenues comes from the production of meals for the company’s various dining operations and for independent senior dining programs and the consumer market. Otherwise, Whitsons is primarily a K-12 specialist contracting with over a hundred districts.
It recently launched its Fooditude campaign for the K-12 segment, which emphasizes the importance of having the right attitude about food and making healthy meal choices because that impacts students’ ability to perform their best, both academically and physically. The campaign includes posters, banners, graphic wraps, table coverings, website features and other fun ways to interact with students.
The company also recently expanded its Asian-inspired Signature Series concepts, mainly Expressly Asian and Shanghai Noodle Bowl. A new ramen soup option lets customers add toppings like hard-boiled eggs, tofu, carrots, nori squares and radishes to their bowls, while a new type of dumpling meets new school meal guidelines.
Also introduced in the past year are grab and go breakfast packs and breakfast bars for K-12 students on the run.