In early 2013, CulinArt Inc. transitioned to CulinArt Group and launched a new branded identity package encompassing five distinct market segments: corporate dining, higher education, private schools, senior dining and events/entertainment. The Group also holds the company’s micro-brands: senior dining company Williamson Hospitality Management and three catering companies: Philip Stone Caterers, Robbins Wolfe and Regal (Glatt Kosher) Caterers.
Last July CulinArt acquired Host America, Inc., strengthening its foothold in the New England marketplace and positioning it to extend its geographic reach.
Another recent initiative was the addition of a dedicated Health and Wellness department spearheaded by Rachel Frank, previously CulinArt’s associate director of marketing. A certified wellness expert, she leads a network of regional RDs charged with carrying CulinArt’s wellness education programs into client operations while also developing new and emerging health/nutrition programs, analyzing recipes and bridging the gap between marketing and wellness.