FACT: Sweet potatoes aren't even potatoes! They're part of the morning glory family.

FACT: Almost half of the children in America under the age of 12 have tried sweet potato fries.

FACT: Nearly half of operators believe that sweet potato fries could command a premium.

FACT: The sweet potato is one of six flavors expected to gain favor in the U.S. marketplace this year.

FACT: Google searches for the term “sweet potato fries” are up 40 percent in 2010 over 2009, according to Google's public affairs office.

FACT: The Center for Science in the Public Interest (CSPI) ranks sweet potatoes as the #1 super food for better health.

FACT: Sweet potatoes were featured on the Presidential Inaugural Lunch Menu and the First Lady told The New York Times, “We are sweet potato lovers, especially the President.”

source and photo: Lamb Weston/ConAgra