Lessing's Food Service Management


Ranking #32

Primarily a catering and restaurant management firm before it acquired the dining division of Next Generation Vending (#16 on the 2010 Top 50) this past January, Lessing's has a distinguished foodservice history in the New York metro area. It was founded in 1890 to serve the city's coffee shops with products made in its commissary near Wall Street.

The company branched out into owning its own eateries and today operates eight commercial restaurants on Long Island, including Restaurant Mirabelle in Stony Brook and View in Oakdale.

The Next Generation deal not only added 80 onsite dining accounts in the college and B&I segments but expanded the company's footprint into New England. To bolster it new noncommercial business, Lessing's has developed concepts such as Salad Central (made-to-order spin salads), Uncle Tony's Pizza, Sensational sandwiches, View Sushi, Just Grillin' and Home Zone (hot entrees). There is also Vitalities, a healthy dining database of more than 1,200 recipes with each under 600 calories.




Major Segments Served:
B&I (65%), College/University (20%), Government (5%), K-12 (5%), Parks/Recreation (5%)

No. of Contracts
2010: 80
2009: n/a

Sales Volume
2010: $55(e)
2009: n/a

Onsite Leaders

  • Innovators

  • Top 50

  • Best Concepts

  • Silver Plate


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