A boldly multi-brand snack merchandising system pays of for hospital's café.
A pilot packaged snack program developed by Kraft Foods for the Premier, Inc., purchasing cooperative has added some $800 a week in sales to the main café at Resurrection Medical Center/Holy Family Medical Center in Chicago. Called Right Product, Right Price, Right Time, it is the product of a unique collaborative effort in which Kraft has incorporated the products of several other snack manufacturers to give customers more choice, says Ron Rech, director of food & nutrition services ...
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