Are the birds and the bees about to be replaced by the porks and the beefs?
Burger King made a huge publicity splash over the recent holidays with its (let's hope) tongue-in-cheek marketing campaign for Flame, a men's body spray that is redolent of grilled meat. Apparently, smelling like you just got off an eight-hour shift flipping burgers is a real chick magnet. Well, if nothing else, the campaign should make recruiting teenage boys to toil for minimum wage in the chain's kitchens a whole lot easier. Earlier, a Taco Bell TV spot had a couple of young women in a ...
Register to view this Article
Why Register for FREE?
Registering for Premium Content on Food Management will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.