Burger King made a huge publicity splash over the recent holidays with its (let's hope) tongue-in-cheek marketing campaign for Flame, a men's body spray that is redolent of grilled meat. Apparently, smelling like you just got off an eight-hour shift flipping burgers is a real chick magnet. Well, if nothing else, the campaign should make recruiting teenage boys to toil for minimum wage in the chain's kitchens a whole lot easier. Earlier, a Taco Bell TV spot had a couple of young women in a ...

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